Case study · 02
Breeefly
An app that turns scattered legal and claim files into attorney-ready case briefs. We took it from an idea to a launched product.
- Client
- Breeefly
- Sector
- Legal tech
- Services
- Naming, brand, website, app & portal
- Status
- Live, waitlist open
- Name & identityBreeefly, the paperclip mark, palette, type and voice
- Websitebreeefly.com, live with a waitlist
- App & client portalIntake, uploads, timeline, evidence and PDF briefs
- Idea to launchStrategy, design and build, end to end
The problem
When something goes wrong, the facts are scattered across texts, emails, screenshots, photos and documents.
By the time someone meets a lawyer, the first hour goes to untangling it instead of advice.
Security deposit · 1180 Larch St
Landlord and tenant · 14 files
Signature moment
The brand
The name keeps the brief at its center and gives it some lift. The mark is a paperclip "b": everything about your case, clipped together.
Warm ink and clip orange on cream replace cold legal navy. The voice is calm and plain, and every page says clearly that Breeefly is not a law firm.
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Questions, unclipped.Everything about your case, clipped together.
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The website
breeefly.com walks visitors from a stack of files to an attorney-ready PDF in five steps, with a sample brief right in the hero.
Use cases, a page for attorneys, flat-fee pricing and a waitlist.
The app
The app and client portal follow the same flow: guided intake, evidence uploads, an automatic timeline, an indexed evidence packet and a one-click PDF for up to five attorneys.
Built for someone in the middle of a dispute: one calm step at a time, on desktop or phone.
The result
Breeefly went from an idea to a working product: named, branded, live at breeefly.com, with the app and client portal built and a private beta with attorneys next.
Name, brand identity, website, app and client portal
breeefly.com
Waitlist open, private beta next